注册 登录  
 加关注
   显示下一条  |  关闭
温馨提示!由于新浪微博认证机制调整,您的新浪微博帐号绑定已过期,请重新绑定!立即重新绑定新浪微博》  |  关闭

黄涌涛的博客

分析师手记

 
 
 

日志

 
 

Big emerging market and mid class  

2006-10-16 23:52:31|  分类: 默认分类 |  标签: |举报 |字号 订阅

  下载LOFTER 我的照片书  |
chinese shoppers love brand names,but companies are having a difficult time translating thesepreferences into revenues, in the form of either increased marketshare or premium prices. But our market research suggests ways forcompanies to turn consumers into loyal customers.
Salespeople in China have tremendous sway over the decisions ofcustomers. Point-of-sale promotions can be an effective way ofaddressing last-minute switching and getting products into thehands of consumers.
Compared with developed markets, messages that focus on functionalfeatures can be more important in China, since many productcategories are new. This preference will probably change asshoppers become more experienced, but the pace will vary from oneproduct to the next.
Consumers in China also have strong national pride, somultinational companies could lose important segments by seemingtoo foreign.
  评论这张
 
阅读(17)| 评论(0)
推荐 转载

历史上的今天

评论

<#--最新日志,群博日志--> <#--推荐日志--> <#--引用记录--> <#--博主推荐--> <#--随机阅读--> <#--首页推荐--> <#--历史上的今天--> <#--被推荐日志--> <#--上一篇,下一篇--> <#-- 热度 --> <#-- 网易新闻广告 --> <#--右边模块结构--> <#--评论模块结构--> <#--引用模块结构--> <#--博主发起的投票-->
 
 
 
 
 
 
 
 
 
 
 
 
 
 

页脚

网易公司版权所有 ©1997-2017